So, if you follow me on Twitter you may have seen this post:
On April 27th I am going to post a press release video about an upcoming an upcoming enterprise which I hope will help animators on YouTube be able to compete with the Jake Pauls, and Jimmy Kimmel shows (really, why is that on my feed? I don’t even like Kimmel) on YouTube.
Now, because I doubt people will read this, I am going to be an information slut and give it up. Why? In trying to explain what I was planning I found it inadequate to properly tease the value of this project. So consider this an under-the-curtain peak, or a soft opening, to what I have in store.
My intention with this enterprise is to form a co-op with other animators. Now, for those who don’t know what I mean, according to Wikipedia (the leading source of information) a cooperative, or co-op is:
“…an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through a jointly-owned and democratically-controlled enterprise“
Meaning in a business sense it’s a business that is owned by a group of people who work together, have equal say, and equally benefit all the members of the group. This initiative would be animators getting together putting their work on one channel, each of us making adverts advertising not only our merch and/or services, but, if we get sponsors those sponsored ads.
You see, the parameters for what will get you noticed by the algorithm, like consistent uploads (either once a week or daily, truthfully I forget offhand), and being 10 minutes or more, these parameters are nearly impossible for an animator to accomplish.
So you ask, why not go somewhere else? YouTube is the 2nd most visited website. Facebook and Twitch don’t have a solid compensation structure. NewGrounds, while good, doesn’t have the traffic needed to be able to make a living making videos.
The next question you may ask is what about de-monetaztion? Well, my theory is to not even bother with monetizing in the first place. My previous blog post “Animation on YouTube Has to Change” explained my issues into why AdSense is not worthwhile, so how do people get paid? Believe it or don’t I actually have a solution to that. However, that is something I want to quiet for now. However, there is a hint in my last blog post.
While this may sound good on paper how well would it work in practice? Truthfully, I don’t know, which is why on this project I am going to develop a web series called Brandy & Gin. My goal is by 2020 to have things ironed out so that animators could be able to showcase their work and have a community of like-minded animators to work with.
The blue-print of how I think this could work is like Channel Frederator. Despite being an animation channel they were able to get favored by the algorithm by hosting not only their work, but other animator’s work on the channel. That way there wouldn’t be added pressure to fill those requirements. However, unlike Frederator, this project won’t be a MCN, you’d own your work.
While I’m not sure if I ruined the mystique, be sure to watch the announcement on the Pixelwood Studios YouTube channel. I think I still have enough surprises to whet your appetite.
I’d like to be serious here for a second, I miss seeing animated stuff on the trending page. There has been talented animators like Cyanide and Happiness forced to leave the platform because of the algorithm that YouTube uses, or like Egoraptor, who now makes a bunch of let’s play videos in order to make a living (I don’t have any against let’s play videos per se, it just sucks not seeing new animation from him). Animation is a wonderful art form. The more we can as a community come together to combat this numbers game, and fight off obscurity. The more we can improve our craft. If the trend is true and television is becoming obsolete, then we need now more than ever to be relevant on YouTube. Like I said it’s the second most viewed website. This is where the next generation of animators are going to get their inspiration from.
Stay hustling my friends.